Nike Trail Running
print ads, iphone app, banner ad
Run, forest. Run
Nike's Trail Running shoe
The Nike brand has a certain personality about everything they do. A type that really encourages the user to do the best and to always push your limits. The new trail running shoes tests us to go further than just concrete and to get a little dirt on our shoes. Playing off of Forrest Gump's famous line, "Run Forrest, Run" this personality is continued in this campaign.
The Nike Trail Running App is an extension of the Nike+ app. The app allows you to start new runs similar to the regular app except this one lets you search for outdoor trails. While you run you can track your distance, speed and time. Using the GPS on your phone, you can also share these trails with your friends and view their trails.
Back to Top